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B2B advertising and paid media teams are under tremendous pressure to drive traffic from qualified buyers and convert that traffic into pipeline and revenue – all while trying to maximize the ROI on advertising spend. Many B2B advertisers focus on the cost of impressions, clicks, and conversions to achieve higher ROI, but the keys to advertising ROI go beyond optimizing for costs.
Marketers must also optimize the experience on their website and landing pages to convert qualified traffic into leads and revenue. At Intellimize, we’ve seen time and time again that optimizing website experiences can drive incredible revenue growth.
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