This year, ecommerce beauty purchases are expected to make up 25% of all beauty sales! This means it’s time to give your website a glow up with fresh new optimization ideas.
A special first-time offer during checkout or social proof focusing on your best-selling products are dazzling ways to give your website a makeover to convert more and engage with customers.
Keep reading to see how you can make your beauty brand website sparkle and shine with our three website optimization tips for beauty brands.
Build Brand Loyalty With Offers, Discounts, or Free Gifts
Who doesn’t love a free gift? One way to motivate customers to convert and build an affinity for your brand is with discounts and exclusive offers. Hair care brand, Amika, offers a free sample with every order placed. By doing so, customers are able to try more products with each order, for free! This act of generosity may lead shoppers to return back to Amika’s site to purchase a full size version of the free gift.
Consider offering a unique deal or limited-time offer to allow customers to try more products at once, and feel valued as a first-time or returning customer. Follow Amika’s lead and put the focus back on the customer during the checkout process to emphasize your appreciation for each visitor with a free sample.
Use Social Proof Driven Copy
When it comes to social media virality, Tarte Cosmetics has mastered the art of earned media. With overflowing amounts of positive and diverse user-generated content (UGC) across their social media channels, it’s no surprise that Tarte places a strong emphasis on social proof on their website.
Specifically, Tarte uses a “As Seen on TikTok” headline to let both current and prospective customers know that their products are well-reviewed on social media. This bold and eye-catching headline lets visitors who are not on Tik Tok know that Tarte’s products are fan favorites.
Interested in learning more about how to use social proof-driven language on your website? Check out our blog post 5 Social Proof-driven Copy Examples for Ecommerce Websites.
Focus on Ingredients
One in three beauty products in the US is “clean”— but many beauty and skincare fanatics know that not all clean beauty brands are created equal. If your brand sells clean beauty products, consider engaging visitors by including a comprehensive ingredients section on your product detail pages (PDP).
In the below example, clean beauty brand, Saie, enables customers to read up on the ingredients that are not included in their Slip Tint. Saie Beauty includes an ingredient list for every product, with the visitor being able to hover over each one. Further, they have a dropdown list of ingredients never included and why. This drives visitors, particularly those who prefer natural ingredients, to convert when viewing products and learn more about what Saie stands for.
We hope these examples give you the inspiration you need to test out some new ideas on your beauty brand website.
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