With newer and smarter gadgets hitting the market every day, it's no longer enough for consumer electronics brands to rely solely on product features and specifications to convert shoppers. To really thrive in this evolving landscape, brands must apply the same creativity and innovation they use to create their products when building their websites.
But, where should you start? And, what creative website ideas are major players in the consumer electronics world using and seeing success with? To answer these questions, we’ve compiled three website ideas specifically for consumer electronics brands.
Keep reading to learn about three website ideas for consumer electronics brands that can help you convert more visitors this quarter and beyond!
Invest in Buy Now, Pay Later Services
With growing inflation rates on consumers' minds, it’s no surprise that many leverage Buy Now, Pay Later (BNPL) services when online shopping. BNPL services allow consumers to make purchases, and pay for them over time usually with no interest, thereby easing the friction associated with making a major purchase.
If your consumer electronics brand sells products at a higher price point, consider investing in a BNPL service. In doing so, you can convert consumers who may otherwise be unable to commit to the purchase without a financing option.
Premium speaker company, Bose, leverages not one but two BNPL services on its website to drive conversions. Below the “Add to Cart” call to action (CTA) button on Bose’s product detail pages (PDPs), the brand touts that shoppers can use Klarna or Afterpay to complete their purchases. Because the brand offers this information upfront on the PDP, shoppers who may be splurging can feel confident that they’ll be able to afford an item before they’ve even pulled out their wallets.
Collect More User-generated Content
70% of consumers consider user-generated content (UGC) or reviews before making a purchase. With the overwhelming majority of shoppers relying on social proof, it’s key that your consumer electronics brand invests in building out a UGC archive. And, if you do double down on this strategy— you’re in good company, brands like Furbo are already leveraging UGC to convert more.
In the example below, Furbo showcases heartwarming moments captured with their popular dog camera, featuring real dogs in their homes alongside quotes from their owners. This effective use of UGC can serve as inspiration as you build out your social proof strategy.
Check out our blog, 5 Social Proof Strategies for Consumer Electronics Brands, for more social proof ideas.
Add a Quiz
Got a broad range of products and models? Consider adding a quiz to your website to help shoppers familiarize themselves with your offering and ultimately make a purchase! Not only can including a quiz on your website improve conversions but can help you gather more zero-party data!
In the screenshot below, activity-tracker company, Fitbit includes a quiz on its website to help shoppers identify which product will best suit their needs.
Although there are countless ways to spice up your consumer electronics brand’s website, we hope these three give you the inspiration you need to get started.