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5 Holiday Homepage Examples for Beauty Brands

Kids are returning home from summer camp, Labor Day is in sight, and Bama Rush hopefuls are beginning to share their OOTDs on TikTok which only means one thing— summer 2023 is coming to a close. While many are out enjoying their last few beach days, ecommerce marketers are working harder than most, gearing up for the holiday shopping season.  

Now is the time for beauty brands to iron out their website strategies for Black Friday, Cyber Monday, and beyond to get their share of the projected 4.5% increase in holiday sales. That’s why we’ve put together a list of five of our favorite beauty brand holiday homepage examples from 2022. Keep reading to grab inspiration from leading beauty brands’ websites to build a unique and high-converting holiday homepage for your company this year.

Glossier Holiday Homepage

DTC makeup brand, Glossier’s, 2022 holiday homepage featured a headline and call to action (CTA) that spoke directly to last-minute shoppers. The brand not only asked visitors if they’d “Need [items] by December 24?” but also assured shoppers that if they ordered ASAP, the Christmas Eve deadline would be no problem. The “Tick Tock” CTA copy reiterated that visitors should make their purchases quickly.

Ecommerce Holiday Homepage

Jeffree Starr Cosmetics Holiday Homepage

Jeffree Starr Cosmetics' (JSC) 2022 holiday homepage was decorated with the trimmings and trappings of the winter holidays. During the 2022 holiday season, the brand ran a "12 Days of JSC" sale—every day JSC revealed a new discounted item on its homepage. The promotion not only helped JSC to work through its discounted inventory but also incentivized visitors to return to the site day after day.

Ecommerce Holiday Homepage


Lush, a company specializing in bath and shower products, consistently decks out its website for different holidays including Valentine’s Day and Halloween. Last year for the winter holidays it used its homepage to showcase its diverse selection of “Holiday Gifts” and “Stocking Stuffers.” Lush’s homepage made it clear to visitors that its site was a great source for seasonal items that would “sleigh.”

Ecommerce Holiday Homepage

Ouai Holiday Homepage

On its 2022 holiday homepage haircare, skincare, and fragrance brand, Ouai, let site visitors know that its products are great gifts “for literally anyone." This homepage headline not only conveyed the brand's authentic tone but also indicated to potential customers that Ouai’s product line would be a crowd-pleaser during the holiday season.

Ecommerce Holiday Homepage

Supergoop Holiday Homepage

In 2022 sunscreen and skincare brand, Supergoop featured a vibrant background that complemented the products prominently featured on the homepage. Additionally, the slightly askew holiday headline gave the homepage a sense of whimsy and energy. Even without explicit holiday imagery, the brand was able to express the joy and excitement of the winter holidays.

Ecommerce Holiday Homepage

We hope that these 2022 holiday homepages from Glossier, JSC, Lush, Ouai, and Supergoop give you the inspiration you need as you plan your winter website strategy.

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