In 2023, it was estimated that the US beauty market would reach close to 98 billion dollars. With this staggering figure only expected to rise in the next few years, it’s more important than ever for beauty marketers to reflect on what leading brands are doing to clinch their piece of the growing industry. Although there are countless ways to slice and dice beauty brands’ recipes for success, one place we recommend looking are their websites, especially during the giving season.
That’s why we’ve compiled a list of our favorite beauty holiday homepages of the 2023 holiday season. From bold colors to clever copy, these holiday homepages represent the best-of-the-best from November and December 2023.
Keep reading to see the best beauty homepages of the 2023 holiday season.
Aesop Holiday Homepage
Aesop opts for muted neutral shades on its homepage to welcome holiday shoppers. Paired with a headline, subheadline, and call to action (CTA) that relate to gift-giving this homepage offers an understated and chic holiday aesthetic.
Amika Holiday Homepage
Haircare brand, Amika, uses bright colors and tropical flora and fauna to give holiday visitors a sensory experience upon landing on the brand’s site. Amika’s homepage headline and subheadline let visitors know they can still shop and receive their gifts in time for the holidays.
Benefit Holiday Homepage
Cosmetics brand, Benefit, uses sparkly Christmas ornaments as part of its virtual holiday product display. Paired with an enticing 50% off promotion, it’s hard to resist spending money with the brand during the holidays.
Bubble Skincare Holiday Homepage
Taking inspiration from the Christmas Carol “White Christmas,” Bubble Skincare wishes its visitors merry and bright skin. This nod to the well-known jingle gives the skincare brand’s homepage a healthy dose of holiday cheer.
Fenty Beauty Holiday Homepage
Who doesn’t love free stuff? Fenty Beauty touts its enticing holiday deal which includes a free two-piece gift when shoppers spend over $75.
Lush Holiday Homepage
Lush juxtaposes straightforward text over a maximalist background to convey to shoppers that its website is a great place to find affordable gifts that come in whimsical holiday packaging.
Saie Holiday Homepage
Using its homepage headline, Saie rebrands the holiday season as the “Saieglow Season,” making the brand synonymous with winter shopping.
Supergoop Holiday Homepage
Using bright geometric shapes and eye-catching product photography, Supergoop uses a maximalist approach to make holiday shopping joyful and fun.
Topicals Holiday Homepage
Who said the holidays can’t be dark and moody? Certainly not Topicals, which opts for product photography against a black background. With a short headline and CTA, Topicals offers a unique take on holiday homepage design.
Youth To The People Holiday Homepage
With its bright red headline and subheadline, Youth To The People uses its homepage to communicate to visitors that its products are essential to any personal care routine and therefore make a great gift.
Whether you’re collecting competitive intel or gearing up to design your 2024 holiday homepage, we hope these ten examples give you some much-needed inspiration. If you’re looking for even more examples, check out our favorite beauty holiday homepages of 2022!