Blog

Blog

November 30, 2023

Website Personalization for Beauty Brands

Wondering how to get started with website personalization for beauty brands? Download our latest eBook, 15 Website Experiments for Beauty Brands for a jumpstart!

Blog

November 28, 2023

Running an AI-powered ABX Program with Intellimize

Get a full overview of how Intellimize enables B2B markers to seamlessly orchestrate personalized experiences across every touchpoint in the buyer’s journey with AI-driven optimization.

Blog

November 21, 2023

3 Tips for Creating a Great Product Recommendation Quiz

Interested in creating a product recommendation quiz for your ecommerce website? Read this post to get three tips for creating your own product recommendation quiz.

Blog

November 16, 2023

How to Leverage Modals in Ecommerce

In this blog, we cover what modals are and why you should use them, along with nine examples of modals from real ecommerce brands. Get started with modals on your website today!

Blog

November 14, 2023

How to Leverage Modals on Your B2B Website

Interested in experimenting with modals on your B2B website? This crash course on B2B modals will give you the foundation you need to confidently add modals to your B2B website strategy.

Blog

November 9, 2023

Product Bundling 101: Benefits, Types, and Examples

Interested in experimenting with product bundling on your ecommerce website? This crash course will give you the tools you need to start product bundling today.

Blog

November 7, 2023

Infographic: Retail Technology in 2024

What does the future of retail technology look like? We partnered with Worldwide Business Research (WBR) and eTail on a survey of 100 retail leaders to see where it's headed in 2024.

Blog

November 2, 2023

The Power of Intent Data

Intent data isn't just another buzzword—it’s a strategic powerhouse that has the potential to transform how businesses understand and drive conversions. Learn more in this blog!

Blog

October 31, 2023

How to Leverage Intellimize Landing Pages

Read this blog post to discover how to leverage Intellimize landing pages to reduce bounce rates, create personalized pages to support your ABM efforts, and much more!

Blog

October 27, 2023

3 Website Ideas for Consumer Electronics Brands

Check out this blog with real-world examples to learn about three website ideas for consumer electronics brands that can help you convert more visitors this quarter and beyond!

Blog

October 24, 2023

AI Use Cases for B2B Marketers

Are you a B2B marketer looking for ways to incorporate AI into your strategy? This blog post outlines nine AI use cases for B2B marketers you can start implementing ASAP!

Blog

October 19, 2023

2024 Retail Technology Predictions

To get an understanding of 2024 retail technology predictions we we partnered with Worldwide Business Research (WBR) and eTail on a survey of 100 retail leaders.

Blog

October 17, 2023

The Most Popular Emerging Retail Technologies in 2023

Check out this blog to learn about the three most popular emerging retail technologies: payment technology, augmented reality (AR), and Internet of Things (IoT) sensors or “computer vision.”

Blog

October 12, 2023

5 Social Proof Strategies for Luggage Brands

To illustrate various social proof strategies you can leverage on your company's site we’ve pulled together five examples from leading luggage brands like Calpak, Tumi and Away.

Blog

October 10, 2023

5 Travel Brand CTA Examples

Looking for travel brand CTA examples to give you website inspiration for your own company? We've got you covered with screenshots from Airbnb, BigBus, Booking.com, Club Med, and Royal Caribbean.

Blog

October 5, 2023

Infographic: 2023 Website Trends and Tips for the Travel Industry

To give you a better understanding of website trends shaping the travel industry, we’ve put together an infographic filled with stats to help guide you towards website success.

Blog

October 3, 2023

Website Optimization Ideas for Travel Brands

Our new guide, 21 Website Experiments for Travel Brands, will take you on a journey through great website optimization ideas that major players in the travel industry are having success with.

Blog

September 28, 2023

Marketing in 2023: Insights from CMOs on the Latest Trends

We gathered leading CMOs for a lively discussion about state and future of marketing. Read this blog post to get a sneak preview of what leaders from Daxko, Splash, Intellimize, and more discussed.

Blog

September 26, 2023

B2B Personalization Tips from Drift

During her session at Convertapalooza, Caitlin Seele, Head of Digital Marketing at Drift, covered countless B2B personalization tips. Read about a few of them in this blog!

Blog

September 21, 2023

Ecommerce Website Experimentation Tips from Dermalogica

Read this blog to snag some expert ecommerce website experimentation tips that can improve your CRO program from Eddie Dunk, ecommerce manager at Dermalogica.

Blog

September 18, 2023

B2B Website Optimization Tips from Code42

During their Convertapalooza session, Sarah Good and Sarah Bartlett of Code42 dished out their expert B2B website optimization tips. Check out some of our favorites in this blog!

Blog

September 14, 2023

4 Holiday Homepage Examples for Consumer Electronics Brands

To give marketers the inspiration they need to “sleigh” the 2023 holiday season, we’ve compiled a list of our 4 favorite holiday homepage examples for consumer electronics brands.

Blog

September 11, 2023

AI Use Cases for CMOs

As a CMO, are you looking for AI use cases to boost your team’s productivity? Check out this list to help you determine where AI can make the biggest impact in your marketing strategy.

Blog

September 6, 2023

Intellimize Shines Bright on the 2023 Fortune Best Small Workplaces™ List

We're thrilled to share that Great Place To Work® and Fortune magazine have named Intellimize to the prestigious 2023 Fortune Best Small Workplaces™ List.

Blog

September 4, 2023

6 Unique Product Detail Page Ideas for Luggage Brands

To get the website inspiration flowing, we’ve compiled six unique product detail page ideas from luggage brands like Away, Rimowa, and Tumi that break out from the norm.

Blog

August 29, 2023

How to Run a Website Experiment with Intellimize

Gearing up to run a website experiment with Intellimize? Check out our four step process for running a successful and well-organized experiment using our platform.

Blog

August 28, 2023

The Convertapalooza 2023 Mixtape

Welcome to our Convertapalooza mixtape— our list of recommended content that pairs perfectly with our Convertaplaooza lineup. Grab your Walkman and enjoy!

Blog

August 24, 2023

Convertapalooza 2023

Conversion-obsessed marketers, get ready to rock! Whether you're a fan of Machine Learning Kelly or Carrie Underbudget—at Convertapalooza, our on-demand marketing and creativity festival, there’s something for everyone!

Blog

August 22, 2023

Ecommerce Beauty Homepage Ideas from Real Brands

Looking for beauty homepage ideas? We've compiled 12 examples of awesome ecommerce beauty homepages for you to grab inspiration from as you improve your website.

Blog

August 17, 2023

5 Holiday Homepage Examples for Beauty Brands

If you're looking to revamp your beauty brands homepage for the upcoming holiday season, check out a few examples from real ecommerce websites for optimization inspiration.

Blog

August 15, 2023

Intellimize Rocks the Charts at No. 1387 on the 2023 Inc. 5000 List!

We’re excited to announce that Intellimize has been ranked No. 1387 on the Inc. 5000 list for 2023. This is our second consecutive year being named in the list!

Blog

August 10, 2023

3 B2C Fintech Website Optimization Ideas

In this blog post, we’ll explore three different website optimization ideas for B2C fintech companies. These ideas are designed to build trust with prospective fintech customers.

Blog

August 8, 2023

5 Ways to Step Up Your CRO Game in 2023

Looking for a few ideas on how to step up your CRO game in 2023? Read on as we cover five simple yet effective tips for becoming the best CRO you can be.

Blog

August 3, 2023

5 Social Proof Strategies for Consumer Electronics Websites

Check out this blog to see how five leading brands leverage different social proof methods on their consumer electronics websites to engage visitors and covert more shoppers.

Blog

August 1, 2023

How To Define Your Target Audience for ABM

Tracy Sestili, Chief Revenue Officer at Intellimize joined Perryn Olson, Chief Marketing Officer at REX.one, and Kristin Carey, VP of Partner Development at eTrigue, for a webinar held by the Field Marketers Association.

Blog

July 27, 2023

3 Website Optimization Tips for Beauty Brands

If you're looking to dazzle your beauty brands website with some optimization tips, check out these examples for inspiration on motivational language tactics.

Blog

July 25, 2023

What You Can Do With Visual Editor

Our Visual Editor lets you skip the coding process and bring your ideas to life with a simple "WYSIWYG" interface. Discover all of the ways your can leverage Visual Editor.

Blog

July 20, 2023

Website Optimization Tips for Coworking Businesses

If you're looking to optimize your coworking business website, check out a few strategies we've compiled to start leveraging your website and scaling your business.

Blog

July 18, 2023

How To Incorporate Motivational Language Into Your Website

Using motivational language on your website can help to both engage visitors and help you convert more. Check out 5 ecommerce examples in this blog.

Blog

July 13, 2023

3 Ways eTailers Can Combat Returns

Check out our latest blog to learn about 3 ways eTailers can combat return rates, including website testing and website optimization tactics.

Blog

July 11, 2023

How to Improve Cart Conversion by Using Motivational Language in Checkout

In this blog, we'll explore a few ways you can incorporate motivational language into your ecommerce website to convert more during the check out flow process.

Blog

July 6, 2023

How to Avoid Creepy Personalization Fails

It's crucial to learn how to avoid personalization fails in order to build a high-converting funnel. Learn more during our webinar, Unpacking the Personalization Problem.

Blog

July 5, 2023

When Personalization Becomes Creepy

Author Rasmus Houlind shares how personalization can be effective without stepping over the line. Read his blog now.

Blog

June 29, 2023

A/B Testing in Marketing Dos and Don'ts

Wondering where to start with A/B testing? In this blog, we'll explore what A/B testing is, and few do's and don'ts so you can effectively run your own program.

Blog

June 27, 2023

Interview With McKinley Hancock of Impact Dog Crates

Tracy Sestili, CMO of Intellimize, sat down with McKinley Hancock, Web Developer at Impact Dog Crates, for a candid conversation about website optimization.

Blog

June 23, 2023

3 Ecommerce Website Ideas for Summer 2023

In this blog, we'll explore a few ways you can optimize your ecommerce website this summer. Read on to to learn about website experimentation tips for this season.

Blog

June 21, 2023

How to Tailor Your Website to Visitors’ Pain Points

Looking for ways to incorporate your customers' pain points on your website? Read on to learn about a few ways to tailor your site to your prospective buyers' pain points.

Blog

June 15, 2023

How to Scale Your Personalization Program with AI

If you're looking to scale your personalization program with AI, check out our eBook, Profitable Personalization: How AI Can Increase Your Ecommerce Revenue.

Blog

June 13, 2023

Intellimize Named One of the Best Workplaces in the Bay Area by Great Place To Work® and Fortune Magazine

We’re happy to announce that Intellimize has been named one of the Best Workplaces in the Bay Area by Great Place to Work® and Fortune Magazine for 2023!

Blog

June 8, 2023

B2B Landing Page Checklist

Looking for a B2B landing page checklist? We hope this checklist serves as a helpful guide the next time you’re tasked with building a B2B landing page.

Blog

June 6, 2023

ABM Marketers Can Now Target Prospects with Personalized Content Using Salesforce Data

We’re excited to announce the latest release of our turnkey Salesforce integration with Enhanced Match to deanonymize visitors from key accounts. Read this blog to learn more about this exciting release.

Blog

June 1, 2023

How to Leverage Landing Pages in a Recession Economy

In this blog, we’ll explore some smart ways B2B brands can leverage landing pages in a recession economy. Learn how to turn browsers into buyers and win more business during an economic downturn.

Blog

May 30, 2023

How to Grow Your Appointment-based Business with AI

Wondering how to grow your appointment-based business with AI? Learn how the nation's leader in aesthetic dermatology, LaserAway, did just that with Intellimize's AI-driven optimization features.

Blog

May 25, 2023

Get Ready to Rock—Convertapalooza 2023 is Here!

Conversion-obsessed marketers, get ready to rock! This summer we’re debuting a marketing festival, Convertapalooza, and taking it on the road!

Blog

May 23, 2023

How to Enhance Your ABM Program with AI

Wondering how to enhance your ABM program with AI? Read this blog post to learn how Coupa leverages Intellimize to save time and increase the velocity of their exhaustive ABM program.

Blog

May 17, 2023

We’ll see you at Retail Innovation Conference!

We’re headed to Chicago June 13-15 for Retail Innovation Conference & Expo (RICE). We’d love to see you there! Learn more about the event, our session, and our Lollapalooza ticket giveaway!

Blog

May 16, 2023

[eBook] How AI Optimization Drives Conversions for Marketers

In our eBook How AI Optimization Drives Conversions for Marketers, we delve deeper into the power of AI and its profound influence on our work. Download the eBook now!

Blog

May 12, 2023

How to Get Your Boss to Invest in AI Marketing Tools

In this blog post, we uncover three reasons marketing leaders should jump at the opportunity to add AI marketing tools to their tech stack—arming you with the information you need to convince your boss to invest.

Blog

May 9, 2023

We Made the List — Intellimize Ranks Among Highest-scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023

We are thrilled to announce that Intellimize has been named one of Inc. Magazine’s Best Workplaces for 2023! Of the thousands of nominees, Inc. selected only 591 honorees this year.

Blog

May 4, 2023

What Questions to Ask When Vetting AI Tools

Wondering what questions to ask when vetting AI tools? Check out this blog post for three of the most important questions you can ask when deciding which AI tool is best for your business.

Blog

May 1, 2023

3 DTC Website Headline Experiments for 2023

Paired with screenshots from real DTC sites, these DTC website headline experimentation ideas will give you the inspiration you need to change up your DTC homepage headline.

Blog

April 26, 2023

Meet People Where They Are On Their Path to Purchase Using Behavioral Targeting

We’re thrilled to announce the release of new behavioral targeting capabilities! With these functionalities, Intellimize customers can provide more personalized website experiences.

Blog

April 24, 2023

Using Machine Learning to Drive Personalization at Scale

Take a look at this comprehensive blog post to understand the basics of machine learning as well as how to leverage this form of AI to personalize the customer experience.

Blog

April 20, 2023

3 SaaS Website Headline Experiments for 2023

We’ve compiled three SaaS website headline experiments for you to test. These three ideas will give you the inspiration you need to write your next batch of SaaS homepage headlines.

Blog

April 18, 2023

5 Plain Language Website Headlines Examples for B2B

We’ve compiled examples of plain language website headlines from five real B2B brands. See how Brainshark, Divvy, Hireology, Hootsuite, and Verkada leverage plain language.

Blog

April 14, 2023

5 Plain Language Website Headlines Examples for Ecommerce

We've compiled 5 examples of plain language website headlines from real ecommerce brands. See how brands like Lovevery and Toybox use plain language to convert more.

Blog

April 10, 2023

5 Social Proof-driven Copy Examples for B2B Websites

We’ve compiled five examples from real B2B brands of social proof-driven copy built to convert. See how five leading B2B infuse their headlines and subheadlines with social proof-driven language.

Blog

April 6, 2023

5 Social Proof-driven Copy Examples for Ecommerce Websites

We’ve compiled five examples from real ecommerce brands of social proof-driven copy built to convert. See how Sunnyside, Tarte Cosmetics, MUD\WTR, Hatch, and Lovevery leverage social proof-driven language.

Blog

April 3, 2023

How to Leverage Website Personalization as an Ecommerce Brand

Looking to use website personalization as an ecommerce brand to improve your customer experience and ultimately convert more visitors? Read this blog post ASAP.

Blog

March 29, 2023

5 Beauty Brand CTA Examples

Looking to make your beauty brand’s website sparkle with some glossy new CTAs? Check out these five beauty brand CTA examples to brush up your website strategy.

Blog

March 28, 2023

How B2B Brands Leverage Benefits Instead of Features to Sell More

Whether you're part of a B2B startup or an established enterprise, let's dive into why benefits instead of features should be at the forefront of your website strategy.

Blog

March 23, 2023

How Ecommerce Brands Leverage Benefits Instead of Features to Sell More

Check out this quick read to see how five leading ecommerce brands dedicate sections of their sites to product benefits instead of features to sell more.

Blog

March 21, 2023

How Ecommerce Brands Can Leverage the Second Person to Drive Conversions

See how leading ecommerce brands use the second-person point of view across different site elements to keep visitors engaged, interested, and in the mood to buy.

Blog

March 16, 2023

B2B Website Personalization Examples

If B2B is your game, you’re in the right place! Read this blog post to see three B2B website personalization examples that can serve as inspiration for your own website.

Blog

March 14, 2023

How B2B Brands Can Leverage the Second Person to Drive Conversions

Check out how leading B2B brands use the second-person point of view across different site elements to keep visitors on their toes and of course, convert more.

Blog

March 9, 2023

How to Personalize Your Ecommerce Website for Anonymous Visitors

Wondering how to effectively personalize your ecommerce website for anonymous visitors? Check out our three tips for catering to anonymous visitors in a cookie-less world.

Blog

March 7, 2023

3 Tips for Writing Awesome Product Descriptions

Looking to write awesome product descriptions for your ecommerce website? Get insights from industry leaders on how to write product descriptions that convert.

Blog

March 1, 2023

Create High-Converting Content Effortlessly with AI Content Studio

We’re excited to announce the release of AI Content Studio which can quickly create ready-to-use content for all conversion touchpoints on and off your website.

Blog

February 27, 2023

4 Social Proof Strategies for Fitness Equipment Websites

Fitness equipment websites rely on social proof to convey to visitors that their products are trustworthy and effective. Check out 4 examples from real brands.

Blog

February 23, 2023

Infographic: 5 AI Optimize Audits for CRO Success

Check out our infographic to learn about ASAP, weekly, monthly, quarterly, and annual audits you should perform to keep your AI Optimize program running efficiently.

Blog

February 22, 2023

5 Social Proof Strategies for Beauty and Cosmetics Websites

Beauty and Cosmetics websites are prime place to feature social proof. Check out how brands like Tarte Cometics and Fenty Beauty successfully leverage social proof on their sites.

Blog

February 15, 2023

3 Retail Website Personalization Tips

We’ve compiled three retail website personalization tips that can enable retail brands to create seamless experiences between their physical and digital storefronts.

Blog

February 13, 2023

4 Valentine’s Day Website Ideas for Ecommerce

We’ve compiled Valentine’s Day website experiments from real ecommerce brands that will have you head over heels in love with their CRO strategies.

Blog

February 8, 2023

5 ChatGPT Prompts Every CRO Practitioner Should Use

We’ve put together a list of 5 ChatGPT prompts every CRO practitioner should use to make their lives easier. We compiled these ideas from our internal experts and members of CRO Geeks, our Slack community.

Blog

February 6, 2023

6 Valentine's Day Cards for the CRO Geeks in Your Life

We’ve put together six Valentine’s Day cards filled with industry slang and tasteful imagery that you can send to the CRO Geek in your life. Download the cards now!

Blog

February 1, 2023

The Strengths and Limitations of A/B Testing

We’re excited to present Going Beyond A/B Testing for Faster Results, a live webinar will cover the strengths and limitations of A/B testing at is pertains to website experimentation.

Blog

January 30, 2023

How to Choose a Conversion Optimization Platform

Download Enterprise Conversion Optimization Platforms: A Marketer’s Guide now to better understand where the future of website optimization is headed and how to pick an optimization platform.

Blog

January 25, 2023

Get 6 Months of Intellimize Free When You Switch From Google Optimize 360

In a limited time promotion, Intellimize is offering six months of its service for free when users switch from Google Optimize 360 and sign for a full year.

Blog

January 23, 2023

Intellimize Increases Test Velocity with One-click Playbooks

We’re very excited today to release one-click playbooks to our Intellimize platform making it faster and easier to turn inspirational ideas into customized experiences that convert.

Blog

January 19, 2023

How to Minimize Shipping Cost Concerns with Dynamic Website Elements

Check out how four leading ecommerce brands leverage dynamic website elements to minimize visitors’ shipping cost concerns and convert more.

Blog

January 16, 2023

How to Mitigate Ecommerce Shipping Cost Concerns With Your Website

We’ve compiled a list of 5 shopping cart page examples (with screenshots) that contain elements designed to mitigate shoppers’ shipping cost concerns.

Blog

January 11, 2023

11 Value Proposition Ecommerce Website Headline Examples

Looking for ecommerce website headline examples that convert? We've got 11 examples (with screenshots) for you to draw inspiration from. Read the blog now!

Blog

January 9, 2023

2023 Website Personalization Trends

To compile the 2023 website personalization trends you in this blog we partnered with Demand Gen Report (DGR) on a new report called "What’s Working in Personalization?"

Blog

January 5, 2023

Use This Unfair Conversion Advantage

In this blog post Rishi Rawat, the Shopify product page guy, shares the importance of optimizing your site to appeal to what he calls "Healthy Skeptics."

Blog

January 3, 2023

55 Ecommerce Holiday Homepage Examples From Real Brands

The 55 ecommerce holiday homepages listed in this blog post will give you the inspiration you need to create a high-converting holiday website.

Blog

December 21, 2022

5 Ecommerce Return Policy Ideas to Increase Conversions

Wondering how to feature this your ecommerce return policy on your shopping cart page? Check out how 5 real companies do just that!

Blog

December 19, 2022

12 Value Proposition B2B Website Headline Examples

We’ve put together a list of 12 value proposition B2B website headline examples (with screenshots) for you to draw inspiration from.

Blog

December 14, 2022

Connect Your Shopify Data to Intellimize in One Click

We’re thrilled to announce a direct integration with Shopify! Intellimize customers now have access to a free turnkey app available in the Shopify App Store.

Blog

December 12, 2022

C-R-Oprah's Favorite Things 2022

With the holidays just around the corner, we’re counting down C-R-Oprah’s favorite things (see what we did there) aka our favorite Intellimize content from 2022!

Blog

December 6, 2022

Why Third Party Buyer Intent Sucks

Let's face it—third party buyer intent sucks. Intellimize CMO, Tracy Sestili, shares why the biggest problem with third party data is recency.

Blog

December 5, 2022

3 Tips for Writing B2B CTAs That Convert

B2B CTAs can be tricky to write. That’s why we’ve pulled three strategies for writing B2B CTAs from real B2B websites for you to check out.

Blog

November 30, 2022

The Ultimate Conversion Hack in Ecommerce

Surprise! It’s not your homepage or checkout flow. Find out why optimizing your product descriptions on PDPs is the ultimate conversion hack for ecommerce businesses.

Blog

November 28, 2022

10 Great Non-committal Website CTA Examples

We’ve compiled a list of 10 of the best non-committal CTAs out there today from real ecommerce and B2B companies. Check out these 10 awesome CTA examples to get CRO inspiration.

Blog

November 22, 2022

How to Convert More Site Visitors This Holiday Season

Wondering how to convert more site visitors on your ecommerce website during the 2022 Holiday season? Download our new eBook for proven CRO strategies to implement ASAP.

Blog

November 16, 2022

The Static Homepage Is Dead

Tracy Sestili, VP Marketing, shares why the static homepage as we know it is dead and why every web page needs a purpose.

Blog

November 14, 2022

What Love is Blind Can Teach Marketers About Effective CRO

CRO inspiration hit us during a two-day binge of Love is Blind! Read this blog to learn what Love is Blind taught us about CRO and how you can apply these insights to your website.

Blog

November 9, 2022

Infographic: The Future of the Subscription Economy

We teamed up with WBR Insights and eTail on a survey of 100 executives from leading brand manufacturers to better understand where the subscription economy is headed.

Blog

November 7, 2022

3 Controversial Questions You Should Ask About Your Website

Read up on three controversial hot-button questions you should be asking about your website.

Blog

November 2, 2022

How to Optimize your Subscription Service Website

We crunched the numbers with the help of WBR Insights and eTail to better understand the importance of optimizing your subscription service website.

Blog

October 31, 2022

Celebrity Endorsement Ecommerce Website Ideas

Check out three tips and ideas you can implement to get the most out of your brand’s celebrity endorsements.

Blog

October 26, 2022

3 Website Ideas for Direct-to-Consumer CPG Brands

Learn about website strategies three of the leading Direct-to-Consumer CPG Brands use to convert more site visitors.

Blog

October 24, 2022

Keeping Up With Your Competitors’ CRO Strategy

Trying to keep your finger on the pulse of your competitors' CRO strategy? Our new eBook can help!

Blog

October 19, 2022

When You Test You Cannot Fail

Tracy Sestili VP Marketing shares her top 5 most embarrassing marketing mistakes and what she's learned from them.

Blog

October 17, 2022

Infographic: Cracking the Case on Social Proof

Read up on five stats that show the importance of social proof plus five website tests you can run to build and leverage your repository of social proof.

Blog

October 12, 2022

4 Halloween Website Ideas for Ecommerce

Learn about four website tests you can run for Halloween and the companies that are already executing these strategies perfectly.

Blog

October 11, 2022

Avoid Flicker Without Compromising Visitor Experience

Discover how to elevate your customer experience by learning how to make flicker a thing of the past.

Blog

October 5, 2022

How We’re Observing World Mental Health Day at Intellimize

Learn how here at Intellimize we make mental health a priority every single day.

Blog

October 3, 2022

How to Make a Great First Impression on Site Visitors

Read up on three strategies you can implement to make a great first impression on people who are new to your brand.

Blog

September 28, 2022

How To Exceed Your CX Targets: 1:1 Website Personalization

Learn why when it comes to marketing, great CX is synonymous with frictionless brand experiences and 1:1 personalization.

Blog

September 26, 2022

Ecommerce 101: Cart Abandonment Rate

Read up on our tips for reducing your cart abandonment rate and keeping more of your customers moving to the finish line of purchasing your product or service.

Blog

September 21, 2022

7 Things to Do Before You Launch Your ABM Program

In order to ensure your ABM program doesn’t get cut, take a few lessons out of Tracy Sestili VP of Marketing's playbook and do these things.

Blog

September 19, 2022

Ecommerce Social Proof Quick Start Tips

We’ve compiled a list of three tips you can use to guide your journey with ecommerce social proof—from gathering reviews to optimizing your website.

Blog

September 14, 2022

5 Social Proof Strategies and Examples for Ecommerce Businesses

Learn about five social proof strategies for ecommerce brands that you can implement on your company's website ASAP.

Blog

September 12, 2022

How to Run a Website Experiment

Learn how to run a website experiment in five clear steps.

Blog

September 7, 2022

Infographic: 5 Steps to Effectively Execute Your Website Experiments

Check out our latest infographic for 5 tips to effectively execute your experiments and maximize results.

Blog

August 31, 2022

4 Tips to Optimize your Ecommerce CTAs

While the perfect CTA variations will vary company to company, our four tips for optimizing ecommerce CTAs should give you a good place to start.

Blog

August 29, 2022

5 Reasons Why Your Website Should Never Be Static

Just say no to static websites. Convince your boss to invest in AI-driven CRO to easily run website experiments and optimize your website in real-time.

Blog

August 24, 2022

Type 1 and Type 2 Errors: What They Are and How to Avoid Them

When running a hypothesis test you may encounter type 1 and type 2 errors, learn how to recognize them.

Blog

August 22, 2022

Deeper Conversion Insights Are Just One-Click Away

We’ve simplified our Google Analytics integration to one-click, automatically configuring data to your GA4 stream or UA property within minutes!

Blog

August 16, 2022

Intellimize Ranks No. 1624 on the 2022 Inc. 5000!

We made the list— we are thrilled to announce that we’ve made the 2022 Inc. 5000!

Blog

August 15, 2022

3 Tips to Optimize your Ecommerce Bounce Rate

Learn about 3 tips to optimize your ecommerce bounce rate and identify which factors may be driving up the metric in the first place.

Blog

August 10, 2022

3 Tips to Optimize Your Ecommerce Customer Acquisition Cost (CAC)

Implement our three ecommerce customer acquisition cost (CAC) optimization tips to whip your marketing program into shape!

Blog

August 8, 2022

2022 CMO Reading List

Check out our 2022 CMO Reading List, a guide for current CMOs and aspiring CMOs alike!

Blog

August 3, 2022

3 Ways to Optimize Your Shopping Cart Abandonment Rate

Check out our three pro tips for hitting the bullseye when it comes to reducing your shopping cart abandonment rate.

Blog

August 1, 2022

How to Optimize Ecommerce Metrics in an Ever-changing Market

Discover how to identify which ecommerce metrics best align with your business' goals and how to optimize those metrics.

Blog

July 27, 2022

How to Ensure No Ad Dollar is Wasted in an Economic Downturn

Here are 4 ways you can make the most of your marketing budget and drive meaningful results for your business.

Blog

July 18, 2022

This Is Why Your CRO Approach Is Holding You Back

Learn how you can provide the best personalized experience when you choose the right CRO approach.

Blog

July 13, 2022

Part 3 of 3: Create a Seamless Transition from Ad to Landing Page with These 3 Tips

Check out these 3 tips to create a seamless ad-to-landing page transition and drive more conversions.

Blog

July 11, 2022

Why Maslow's Law Helps You Write Great Headlines That Convert

Behind every great headline are a bit of science, psychology, and a dose of creativity—here are our tips to write great headlines that convert.

Blog

July 6, 2022

3 Secrets to Boost Your Average Order Value

We know average order value (AOV) is a critical metric to measure in ecommerce, which is why we've compiled 3 optimization ideas to help you boost your AOV.

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June 29, 2022

5 Optimization Tips to Convert More Browsers to Buyers

Check out these 5 tips to optimize your ecommerce website and turn more browsers to buyers.

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June 27, 2022

More Purchases, More Revenue: Your Guide to Ecommerce Conversion Optimization

In our guide to ecommerce conversion optimization, we'll discuss how you can drive more purchases and revenue for your business.

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June 22, 2022

So Long, Abandoned Carts: 3 Ways to Optimize Your Checkout Process

Check out these 3 tips to reduce friction in your checkout process and drive more purchases.

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June 15, 2022

7 Ecommerce Website Mistakes You Could Be Making (and How to Avoid Them)

Learn about 7 mistakes you could be making on your ecommerce website and how to avoid them.

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June 13, 2022

6 Website Personalization Secrets to Drive Repeat Purchases

Learn more about the website personalization tactics you can use to drive repeat purchases for your ecommerce business.

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June 8, 2022

New Intellimize Release Simplifies Personalization for Marketers

Learn about our new no code personalization feature set that places customer experience control back in the hands of marketers.

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June 6, 2022

How We’re Celebrating Pride Month at Intellimize

Here's how we're celebrating the LGBTQIA+ community while also taking the opportunity to promote understanding, education, and allyship across our company.

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June 1, 2022

5 Tips for Ecommerce Companies to Boost Their Email CTR

Check out these 5 best practices for ecommerce companies to boost their email CTR and drive more purchases.

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May 25, 2022

Google Ads 101: How to Increase Conversions on Your Paid Search Ads

Learn about tips to optimize your Google ad keywords and landing pages to drive more leads for your B2B business.

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May 23, 2022

4 Ways to Identify Drop-off Points in the Ecommerce Customer Journey

Learn more about the stages of the ecommerce customer journey and 4 tools you can use to identify drop-off points within this journey.

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May 18, 2022

Making Intellimize a Great Place to Work

We are thrilled to be included on Inc.'s Best Workplaces 2022 list! Learn more about what makes Intellimize a great place to work and our Intellicon '22 event.

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May 16, 2022

4 Email Personalization Tactics to Build Customer Loyalty

Let's take a look at 4 email personalization tactics that will help you convert more loyal customers and delight your existing ones.

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May 11, 2022

Experimentation Deep Dive: 3 Tips to Secure Leadership Buy-In for Your Experimentation Program

Leadership buy-in is essential to ensure you have the right resources to successfully run an experimentation program. Here are 3 tips to make your case to the leadership team.

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May 9, 2022

Experimentation Deep Dive: How to Formulate a Research-Based Hypothesis

Learn more about formulating research-based test hypotheses and the data sources you can use to inform them.

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May 4, 2022

How to Optimize the SaaS Conversion Funnel

In order to convert more leads to closed/won sales deals, you need to analyze your SaaS conversion funnel and optimize it accordingly. 

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May 2, 2022

ABM Attribution 101: Find What’s Working (and What’s Not)

Learn more about ABM attribution and how it can help you drive success in your campaigns.

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April 27, 2022

Experimentation Maturity: What It Is, Why It Matters, and How You Can Improve It

Learn how you can build a more mature experimentation program to create a better customer experience and drive more revenue.

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April 25, 2022

Celebrating Take Our Daughters & Sons to Work Day

Learn how we're celebrating Take Our Daughters & Sons to Work Day at Intellimize.

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April 20, 2022

4 Tips to Optimize Your Ecommerce Homepage

Here are 4 ways you can optimize your ecommerce homepage so your visitors will stay on-site, keep clicking through, and ultimately make a purchase.

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April 18, 2022

ABM vs Demand Generation: How the Two Strategies Differ (and Work Together)

Let’s explore the key differences between ABM and demand generation and how the two strategies combined can benefit your marketing team.

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April 13, 2022

3 Demand Generation Strategies That Not Everyone Is Doing, But Should

Check out these 3 out-of-the-box demand generation strategies to consider trying for your business.

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April 11, 2022

The Top 5 Website Pages You Should Always Optimize

Let's explore the top 5 website pages you should always optimize and the ways you can improve the user experience on each page.

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April 6, 2022

How to Optimize Each Stage of the B2B Buyer Journey

Learn about the 4 stages of the B2B buyer journey and ways you can optimize each stage.

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April 4, 2022

Get Focused: The 5 Website KPIs Every Marketer Should Track

Here are the 5 website KPIs every marketer should track.

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March 30, 2022

How to Analyze and Improve Your Marketing Funnel Conversion Rates

We take a look at the 5 stages of the marketing funnel and the ways you can improve your conversion rates between each stage.

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March 28, 2022

Part 2 of 3: Optimize Your Landing Pages with These 5 Common Tactics

Check out these 5 common landing page conversion optimization tactics.

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March 23, 2022

Boost Revenue with These 32 Ecommerce Optimization Ideas

We've compiled a list of 32 ecommerce website optimization ideas to help you deliver a hyper-personalized experience and boost revenue.

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March 21, 2022

Part 1 of 3: The Beginner's Guide to Landing Page Conversion Optimization

Let’s take a look at how landing page conversion optimization is accomplished and how you can get started.

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March 16, 2022

Ready to Buy Website Optimization? Here Are Your 4 Options

In this blog post, we discuss 4 common website optimization approaches and how they compare to one another. Get a deeper understanding of different website optimization strategies.

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March 14, 2022

How to Find the Right Website Personalization Software

Here's how you can determine which website personalization software will meet your needs and help you drive meaningful results.

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March 9, 2022

Infographic: A/B Testing vs AI Optimize: 5 Key Differences

Check out our new infographic which explores 5 key differences between A/B testing and AI Optimize.

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March 7, 2022

Celebrating International Women’s Day 2022

As we celebrate International Women’s Day, we asked the Intellimize team to share stories about women who have inspired them in their professional lives.

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March 2, 2022

5 Ways to Make Your Homepage Hit Home

Download our eBook for 5 homepage optimization tips to match your website visitors’ interests and drive more leads and conversions.

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February 28, 2022

The Ultimate Guide to a Successful Account Based Marketing Strategy

The 6 steps to building a successful account based marketing strategy so you can increase your marketing ROI and drive more closed/won sales deals. See Intellimize in action!

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February 16, 2022

Why Website Personalization is Your Most Important ABM Tactic

Let’s take a look at what it means to personalize your website for your ABM efforts and how you can do so effectively to drive more conversions and revenue.

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February 14, 2022

Your Website is the Most Squandered Opportunity in Marketing – Here’s How to Fix It

Read our blog post to learn how you can strategically approach website optimization in order to create a high-converting website.

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December 15, 2021

6 Ways to Optimize Your Site This Holiday Season

Here are 6 ways you can optimize your website for the holidays to drive more conversions and revenue.

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December 9, 2021

ABM 101: How to Personalize Your Account-Based Marketing Efforts

We discuss the various components of personalization in account-based marketing and how you can personalize your own ABM efforts.

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November 18, 2021

What Is a Good Conversion Rate for an Ecommerce Website?

Let's explore average ecommerce conversion rates by industry and ways you can optimize your site to improve your own conversion rate.

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November 11, 2021

Account-Based Marketing Tactics Every B2B Marketer Should Know

Let's take a look at some common ABM tactics that B2B marketers can use to drive successful engagement with prospects.

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November 2, 2021

Website Conversion Rates by Industry

Conversion rates are a good indicator of a website’s performance and your marketing team’s performance.

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October 27, 2021

Chatbot Marketing for B2B Marketers

With more options than ever before, buyers are increasingly making purchase decisions based on the customer experience over other key factors like price.

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October 22, 2021

4 Best Practices to Kick Off Your Website Optimization Program

When you’re building a website optimization program, there are various steps you need to take before you can start implementing and testing your optimization ideas.

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October 15, 2021

Conversion Rates for SaaS Companies

A conversion rate is a critical metric for gauging the performance of your efforts as a SaaS marketer.

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October 7, 2021

Everything You Need to Know About Using AI to Power Website Personalization

As a marketer, you have many different programs and technologies to manage on your website.

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September 29, 2021

An Introduction to Website Conversion Optimization

Websites are among the most effective channels to drive conversions, yet many marketers aren’t optimizing them to their full potential.

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September 24, 2021

Website Personalization Guide for Marketers

Website personalization is integral to your marketing team's success. Read this helpful article to start personalizing your website and request a demo today.

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September 15, 2021

Getting Started with Conversion Funnel Optimization: How to Convert More Leads for Sales

A conversion funnel is the path a prospective buyer takes to ultimately become a lead for your business.

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August 30, 2021

What Is Web Content Personalization?

Web content personalization is the process of creating and delivering customized content and experiences for website visitors – and it’s a must in today’s world.

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June 3, 2021

How Snowflake's ABM Team Used Intellimize to Accelerate Landing Page Conversions by 60%

In this 2-minute video, learn how Hillary Carpio, Director of Account-Based Marketing (ABM) at Snowflake, and her team leveraged dynamic website personalization with Intellimize to drive a 60% lift in landing page conversions

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June 24, 2020

7 Ideas to Test Before Starting Your Website Redesign

Read up on 7 crucial website experiments you need to run before starting your website redesign.

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June 3, 2020

Covid’s Impact On Doing Business Online: March through May

Shelter-in-place orders related to the covid virus stretched on through May in much of the world, and the dynamics of online business continued to change.

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May 12, 2020

Covid’s Impact On Online Business: Insights and Trends

We’re excited to share our latest data on the impact of covid on prospect behavior as seen through the lens of web traffic and conversion rates.

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April 22, 2020

UPDATE: Another Look At Covid’s Impact On Doing Business Online

We’re excited to share our latest data on the impact of covid on prospect behavior as seen through the lens of web traffic and conversion rates.

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April 7, 2020

An Early Look At Covid’s Impact On Doing Business Online

The global impact of COVID-19 has been felt by everyone. In the spirit of wanting to help everyone adjust to this new environment, we are sharing what we’ve seen on driving business digitally across Intellimize’s customer base.

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February 19, 2020

Top 5 Things to do When Starting with Website Personalization

Marketers want to create great marketing that gets their customers to feel great by engaging with their company.

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January 14, 2020

Customer Story: Drift sees 265% home page conversion lift with Intellimize

Located in Boston, Drift is a leading chat software and conversational marketing platform used by over 150,000 companies around the world.

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December 12, 2019

Creating More Customer-centric Conversions with Dynamic Marketing

With more attention being placed on customer-centric approaches to sales and marketing, many data-driven teams have been turning their focus to dynamic marketing in an effort to better connect with prospects and drive more conversions.

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November 20, 2019

Why it’s important to take more (strategic) risks with website optimization

It goes without saying that websites are important parts of most companies’ marketing strategies.

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October 15, 2019

Words matter: How to write effective copy for better conversions

Many things come together to create a high-performing website. As a marketer, one of the most powerful components is web copy.

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September 26, 2019

7 Website Optimization Tips for B2B Landing Pages

Marketers have a lot of data to work with when it comes to content marketing, lead generation, and website optimization.

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September 12, 2019

Top 6 things every marketer should be testing on their website

Optimizing websites can be tough for teams who are just starting out because there aren’t universal answers that will drive more revenue.

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August 29, 2019

How to get value and learn from failed website optimization ideas

Digital marketers are often laser-focused on creating and improving websites that deliver more new customers, revenue, and/or leads to sales.

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August 13, 2019

7 Insider Tips on Boosting Cart Conversion Rates

Planning cart conversion strategy used to be driven mostly by intuition in the past.

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May 1, 2018

5 best practices for using data for website personalization

Data is the fuel that powers personalization. Yet most marketers have a lot of questions when it comes to how to best use data in their personalization efforts.

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April 17, 2018

3 steps to build customer empathy and improve conversion rates

The ability to understand—and to feel—your customers’ day-to-day pains can help you create more powerful and resonant messaging and experiences. Infusing empathy in your messaging will help you more effectively optimize your site.

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March 27, 2018

How B2B Marketers Can Use Data for Deeper Personalization

What we B2B marketers lack for in volume, we make up in our depth of data. Here’s how to use your data to its full potential.

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March 14, 2018

5 questions to ask when choosing an AI-based testing and personalization system

If you are looking to apply AI/ML to your website conversion rate optimization efforts, here are five questions to ask

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February 21, 2018

How to Improve Conversion Rates by Generating and Pursuing the Right Ideas

Put yourself in your visitors’ shoes and think about what they are doing, how they are feeling, and what questions they might have as they move through your site.

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January 17, 2018

Looking ahead: Our predictions about personalization in 2018

Marketers everywhere are focused on increasing their experimentation velocity so they can drive more conversions and revenue.

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October 25, 2017

2 key phases in getting started with personalization

Take a two-phased approach when getting started with personalization. First, build momentum, then expand and accelerate your efforts.

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October 11, 2017

The Unexpected Benefits of Predictive Personalization

Predictive personalization helps identify variables that affect performance, both expected and unpredictable. Learn more about Predictive Personalization today!

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October 4, 2017

Top 5 myths about website personalization

The perception is you need lots of planning and effort to start personalizing your site, but in reality, it’s best to keep it simple to start.

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September 26, 2017

How can marketers balance learning and performance?

Marketers who are able to strike an optimal balance between learning and performance gain an advantage over their competition.

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September 19, 2017

Is AI a Threat to Marketers’ Jobs?

When you introduce AI to marketing, you need more creativity and insight, not less.

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September 12, 2017

How marketers can test, learn & grow quickly with low web traffic

Think about the bold ideas that have the potential to move the needle enough to make a bigger splash.

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August 15, 2017

When Should I End My A/B test?

Your site’s audience is not static. It’s risky to assume the A/B test sample you run today will be representative of your audience tomorrow.

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August 9, 2017

Why continuous web testing yields better and clearer results

The tests you ran three months ago aren’t measuring the right answer today. Predictive personalization gives you the peace of mind of knowing your site is being continuously optimized.

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August 1, 2017

Why Predictive Personalization Is Replacing A/B Testing

Personalization correctly applied always outperforms “one size fits all” approaches.

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July 25, 2017

How Predictive Personalization is Changing Marketing

The average campaign running on Intellimize optimizes across 94 million possible versions of the page. Our clients are effectively personalizing down to the individual level.

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How to get value and learn from failed website optimization ideas

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Why Local Optimization Goals Are Winners

When we started Intellimize, we thought that optimizing for our customers’ ultimate goals would be the best way to achieve the business outcomes they were seeking.